Challenge
Align stakeholders around Houston homeownership.
From the GO archives / Housing & Community Development
Homes for
Houston.
The Dream With the Deadline.
The assignment / At a glance
GO’s Role
Help communicate a shared housing ambition and build support.
Idea
“The Dream With the Deadline.”
Execution
Connect public leaders, builders, Fannie Mae, media, and prospective homeowners around a defined goal.
Results & Evidence
GO’s historical account reports the shared goal of 25,000 homes by 2000 was accomplished.
Relevance Today
Give a shared ambition a clear measure and a deadline.
1995 / A clear goal
25,000 homes.
By the year 2000.
The goal was clear in 1995: 25,000 homes by the year 2000. “The Dream With the Deadline” gave a housing ambition a specific outcome—and a date everyone could work toward.
A shared commitment
The right people.
One goal.
“The Dream With the Deadline” earned buy-in and support from the mayor, the HUD secretary, Fannie Mae, builders, the media and, most importantly, homebuyers. Together, they turned a housing ambition into a shared commitment.
The result
Mission
accomplished.
The mission was accomplished: 25,000 homes by the year 2000. A clear goal and a common deadline gave everyone a purpose they could help fulfill.
The lesson for the future
A dream.
A deadline.
A shared purpose.
Set a clear goal, bring the people who can make it happen to the table, and give everyone a deadline they can work toward.
Let’s GO make an impact
What’s your
next move?
Bring us the opportunity, the challenge, or the big idea. Let’s define the outcome and put the right specialists around it.